The USPS is offering different promotions through out the year to encourage mailers to try new mail strategies as part of their marketing mix. The promotions are designed to help marketers engage their customers with interactive mail, dynamic variable print and personalization, and new mobile technology.

Tactile, Sensory and Interactive Mailpiece Engagement Promotion
Encourages mailers to enhance customer engagement with the mail through the use of advanced print innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques. Regular and nonprofit Marketing Mail letters and flats that meet the promotion requirements will be eligible for an upfront 2% postage discount during the promotion period.

Registration Period: December 15, 2018 – July 31, 2019
Promotion Period: February 1, 2019 – July 31, 2019
Eligible: USPS Marketing Mail letters and flats

Emerging and Advanced Technology Promotion
Encourages mailers to incorporate emerging technologies such as AR, VR/MR, NFC, Video in Print, multichannel mail integration with Addressable TV or digital assistants into their direct mailpieces. Regular and nonprofit Marketing Mail letters and flats, and First-Class Mail presort or automation letters, cards, and flats that meet the promotion requirements will be eligible for an upfront 2% postage discount during the promotion period.

Registration Period: January 15, 2019 – August 31, 2019
Promotion Period: March 1, 2019 – August 31, 2019
Eligible: First-Class Mail & USPS Marketing Mail

Earned Value Reply Mail Promotion
Encourages mailers to continue to distribute Business Reply Mail (BRM), Courtesy Reply Mail (CRM) and Share Mail envelopes and cards by providing them with a financial benefit when their customers put those pieces back in the mail. New Participants will earn a 3 cent credit per counted reply piece between April-June of 2019. Repeat participant must meet a threshold equating to 95% of the volumes counted during the same period in 2018 to earn the 3 cent per piece credit.Credits may be applied to postage for First-Class mail presort & automation cards, letters and flats and Marketing Mail letters & flats, and must be used by December 31, 2019.

Registration Period: February 15, 2019 – March 31, 2019
Promotion Period: April 1, 2019 – June 30, 2019
Eligible: BRM. CRM and Share Mail

Personalized Color Transpromo Promotion
Enhances the value of First-Class Mail by encouraging mailers of bills and statements to incorporate color messaging in order to foster a better connection and response from their customers. First-Class Mail presort and automation letters—bills and statements only—that meet the dynamic print and personalization requirements will be eligible for an upfront 2% postage discount during the promotion period. First-time participants must meet only the dynamic color print requirements.

Registration Period: May 15, 2019 – December 31, 2019
Promotion Period: July 1, 2019 – December 31, 2019
Eligible: First-Class Mail (excludes all FCM single-piece-price mail)

Mobile Shopping Promotion
Encourages mailers to integrate their direct mail pieces with mobile technologies that facilitate a convenient online shopping experience for consumers during the holiday season. There are many new mobile barcode formats that can be leveraged to qualify for this promotion, in addition to the use of PaymentQRs to facilitate a seamless shopping/purchase experience. Regular and nonprofit Marketing Mail letters and flats that meet the promotion requirements will be eligible for an upfront 2% postage discount during the promotion period.

Registration Period: June 15, 2019 – December 31, 2019
Promotion Period: August 1, 2019 – December 31, 2019
Eligible: USPS Marketing Mail letters and flats

Informed Delivery Promotion
Encourages mailers to adopt use of the USPS’ new omnichannel tool, Informed Delivery. Participants may create Informed Deliverycampaigns through the Portal or submit elements through their eDoc submission. Regular and nonprofit Marketing Mail letters and flats, and First-Class Mail presort or automation letters, cards, and flats that meet the promotion requirements will be eligible for an upfront 2% postage discountduring the promotion.

Registration Period: July 15, 2019 – November 30, 2019
Promotion Period: September 1, 2019 – November 30, 2019
Eligible: First-Class Mail & USPS Marketing Mail letters and flats

If you have questions regarding any of the 2019 USPS promotions please call us at 832-608-6400 or email info@premier-ims.com.