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Direct Mail Marketing Services

Digital and Offset Printing Services

You only have one chance to make a first impression. Ensure your promotional and printed materials are representative of your brand. Our digital and offset printing services not only provide you with extensive project capabilities, but our long history in the printing industry has made us the printing experts you can trust. We print a large variety of products that include:

  • Postcards
  • Brochures
  • Newsletters
  • Pocket Folders
  • Posters
  • Large Print
  • Poster Board Prints
  • Letters
  • Envelopes
  • Business Cards
  • Pocket Folders
  • Calendars

OFFSET PRINTING

Offset printing offers superior image and type quality for high-volume print jobs. The process involves burning the image onto a metal plate and then transferring the image from the plate to rubber rollers, and then to the print media. Offset printing has the ability to print on various materials from textured paper to plastic and is the cost-effective choice for quantities of 1,500 and above. Offset presses uses Pantone® or CMYK ink for excellent color matching capabilities.

Why Choose Offset Printing?

  • Lower per unit cost for large runs 
  • Consisent high quality image 
  • Precise color reproduction 
  • Greater options for paper weights,
    textures and finishes.

How Does Offset Printing Work?

The process involves burning the image onto a metal plate and then transferring the image from the plate to rubber rollers, and then to the print media.

DIGITAL PRINTING

Digital laser printing is perfect for print-on-demand and variable data projects because of its quick turnaround times and flexibility in handling dynamic data changes. Our Xerox printing presses print at 2400 x 2400 dpi for superior sharpness and uniformity. Digital is the most cost effective choice for smaller runs on marketing materials including manuals and books.

Why Choose Digital Printing?

Digital printing is used for smaller print jobs that require fast turn-around times. The setup costs are typically lower for digital versus setting up plates in offset. Digital printers offer variable digital capabilities that include inserting data into fields such as names, addresses, codes or numbering.

Variable Data Printing

Variable Data Printing (VDP) is database driven personalization of marketing materials that makes each piece look as if it’s been personalized for an individual. Create customized messages, varying offers or price points, and tailor-made art or images. Personalization of messages creates a more focused and relevant marketing piece that improves return on investment and response rates.

  • Results tracking is enhanced 
  • Offer can be tailored to unique recipient 
  • Media integration with PURL/ILP increases response 
  • Full color digital printing

Need a Printer who can handle your project from start to finish?

Call 832-608-6400 or email: info@premier-ims.com