Direct Mail Magazine Success

For a travel association in the UK, creating a magazine with good content mixed with specials offers was the perfect marketing tool needed to increase travel bookings for its members. They focused on producing quality articles with useful information making the magazine more informative than offer-driven. The marketing strategy included...

AAF-Houston Trailblazer Award

  E.D. Wulfe Named 2017 AAF-Houston Trailblazer 20th Annual Awards Gala at The Junior League of Houston on November 29, 2017   The American Advertising Federation-Houston will honor E.D. (Ed) Wulfe, Chairman and CEO of Wulfe & Co., with its AAF-Houston Trailblazer Award on Wednesday, November 29, 2017 at The...

Celebrating 40 Years of Teaching

Donna Gerdin started "The Class Factory" back in 1977.  Norm Pegram was a new salesman at National Mail Advertising, freshly hired out of the UT Austin MBA program.Norm was thrilled when Donna asked him to teach a course on Direct Marketing. His experience as Dr. Linda Golden's teaching assistant for her Marketing...

USPS Informed Delivery

USPS Informed Delivery is a free feature that provides emailed images of incoming mail to registered residential customers. No matter how far you are from home, see what’s delivered to your home mailbox every morning.  Sign up for free Informed Delivery service today!

Five Simple Steps for Generating Leads

A good lead generation program can lower your sales costs and raise your revenue. Here are five basic steps that can help you get quality leads pouring in. Offer something free. This gets prospects to raise their hands and say, "I'm interest in this!" Help your prospect solve a problem....

USPS Eclipse Stamp Changes Colors

  The USPS has a new Forever stamp design called Total Solar Eclipse. The stamp commemorates the upcoming August 21 eclipse and uses thermochromic ink, which changes color with heat and light. Read the entire article on USA Today here.