USPS Food Drive Collects 75 Million Pounds of Food

America’s letter carriers joined thousands of volunteers on Saturday, May 13, to come to the rescue of millions of struggling families throughout the United States through the 25th annual Letter Carriers’ Stamp Out Hunger® Food Drive. “At least six days a week, letter carriers see firsthand the needs of the communities...

Lunch & Learn Event – Informed Delivery

  Informed Delivery is the latest digital mail service from the USPS that allows residential customers to view scanned images of their daily letter mail. Marketers can place website linked ride-along ads to accompany scanned mailpieces. Mail has become an even greater marketing tool – a tangible marketing piece that...

Direct Mail Magazine Success

For a travel association in the UK, creating a magazine with good content mixed with specials offers was the perfect marketing tool needed to increase travel bookings for its members. They focused on producing quality articles with useful information making the magazine more informative than offer-driven. The marketing strategy included...

AAF-Houston Trailblazer Award

  E.D. Wulfe Named 2017 AAF-Houston Trailblazer 20th Annual Awards Gala at The Junior League of Houston on November 29, 2017   The American Advertising Federation-Houston will honor E.D. (Ed) Wulfe, Chairman and CEO of Wulfe & Co., with its AAF-Houston Trailblazer Award on Wednesday, November 29, 2017 at The...

Celebrating 40 Years of Teaching

Donna Gerdin started "The Class Factory" back in 1977.  Norm Pegram was a new salesman at National Mail Advertising, freshly hired out of the UT Austin MBA program.Norm was thrilled when Donna asked him to teach a course on Direct Marketing. His experience as Dr. Linda Golden's teaching assistant for her Marketing...

USPS Informed Delivery

USPS Informed Delivery is a free feature that provides emailed images of incoming mail to registered residential customers. No matter how far you are from home, see what’s delivered to your home mailbox every morning.  Sign up for free Informed Delivery service today!