MFSA 2019 Conference

A conference for "Mailers who Print" and "Printers who Mail"

The MFSA Conference is a three-day event centered around the printing and mailing industry that offers attendees educational sessions, networking, and fun activities. Discover how technology is reshaping the industry and providing new opportunities for mailers, printers, and marketers.

Conference Topics

Geo Framing / Alesco
Paul Theriot, President 
Learn the latest in omni channel and data driven list services including machine learning analytics for marketing campaigns.

Variable Data / Everything Marketing
Mike Riordan, President
Mike will discuss variable data across different kinds of marketing initiatives and tools including marriage mail and detailed labeled cards.

Industry and Post Office Update
Leo Raymond, Managing Director of Mailers Hub
Leo will cover the latest news and updates regarding the Post Office and the mailing and printing industry.

Mergers and Acquisitions
Panel of Industry Experts
This discussion will focus on major changes in the printing and mailing industry and how that is affecting mergers and acquisitions.

Capital Hill Update
Lisbeth Lyons, PIA Vice President, Government and External Affairs
Lisbeth will discuss what’s happening on Capital Hill and the key legislative and political developments affecting the industry.

The University of Houston Digital Media Program
Dr. Jerry Waite, Professor of Technology
Dr. Waite will talk about the UH Digital Media Program and how it prepares technologically-savvy graduates to develop, design, and manage established and emerging media.


Schedule of Events

Thursday, March 28

Golf Tournament at Woodforest Golf Club

Friday, March 29

PremierIMS Facility Tour
Informed Delivery Lunch & Learn, 12 to 3 p.m.
NAAD & MFSA-SW Board of Directors Meetings, 4 to 5 p.m.
Sponsor Kickoff Reception, Presentation of 2019 Helsley Family Lifetime Achievement Award, 6 to 8 p.m.

Saturday, March 30

Conference Sessions, 9 a.m. to 4 p.m.
Breakfast and lunch provided
Chili Cook-Off and Dinner; presentation of Chance-Saling Award, 6 to 10 p.m.

Sunday, March 31

General Session
9 to 11 a.m. breakfast provided