Your consumers are tech savvy. Shouldn’t your brand be too?
Consumers today are digital. They use their mobile phones, tablets, and other portable devices to get product information, price comparisons, locations, and product or service reviews on the go.
To take advantage of this many brands are employing the power of Quick Response Codes, or QR codes, in their marketing. These square-shaped, black-and-white bar codes engage consumers in real-time marketing when they want it – meaning they’re more receptive to the info they receive. Just look at who is scanning codes.
QR codes are 2D barcodes that people can scan with built in smartphone cameras or free downloadable reader such as, i-nigma. When a code is scanned it sends mobile web content in response, such as:
- Product information
- Nutritional value
- Store location
Consumers expect relevant content when they want it. By integrating QR codes on static, traditional medium such as, posters, print advertising, and catalogs – as well as within digital media like e-mail and web pages – QR codes provide a dynamic and interactive element that compels your audience to take immediate action – basically, to engage with your brand.
And happily for you, QR code scans can be tracked so you’ll know who your audience is, where they are when they scan, and what campaign is the most successful. It’s like marketing and marketing research all rolled into one box!
Ready to put the box to work for you? Let’s get started. Contact us today. And if you want even more, take a look at our blog post about how even the U.S. Post Office has adapted to the usage of QR codes in marketing.