A direct mail campaign is only as good as the mailing list. You can have a solid marketing message and the best product or service but if your campaign focuses on the wrong audience your wasting time and money. Mailing lists market to a specific audience or geographic area as opposed to advertising to an unknown larger segmentation. Mailing lists are effective because they target a higher percentage of people who are more likely to use your product or service.
We have access to comprehensive mailing list databases that are defined and segmented by demographic, behavioral, lifestyle and financial data. Reach beyond generalized information with specialty consumer and business mailing lists that focus on highly specific categories or niche markets. Our lists are compiled from multiple data sources and are consistently updated to meet NCOA, Do Not Call, Do Not Mail compliance requirements.
Increase your response rates and generate new sales with quality mailing lists that are clean, verified and precisely target the right prospects.
Types of Mailing Lists
- New Movers
- First Time Home Buyers
- Licensed Professionals
- Religious Organizations
- Voter Data
- Boat Owners
- Pet Owners
- Selections are endless
There are two main types of lists: compiled and response
Compiled mailing lists are comprised of information from public records and sources such as the phone book, courthouse records, bankruptcy fillings, mortgage deed records and more. These types of lists are perfect for special demographic targeting.
Response mailing lists consists of individuals who have responded to an offer either through mail, phone, television, or through other means of mass communication (e.g. magazine or catalog subscriptions). The lists are best for covering an entire market.
Standard List Services include: Suppression, Duplicate Elimination, Do Not Mail Segmentation, National Change of Address (NCOA), CASS Certification Process.