A good lead generation program can lower your sales costs and raise your revenue. Here are five basic ssteps for generating leadsteps that can help you get quality leads pouring in.

  1. Offer something free. This gets prospects to raise their hands and say, “I’m interest in this!”
  2. Help your prospect solve a problem. Give your offer value by offering relevant information. Focus the message on the free offer.
  3. Stay focused on getting the lead. Don’t get carried away with creative aspects or too much information. Focus the message on the free offer.
  4. Gather information you need to make a sale. Be sure you get basic contact information for your database – name, email address, phone number, etc.
  5. Follow up fast. Hot leads cool off quickly. Get the lead to your sales force asap.